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Eat less meat

Changing our diets to include less meat is commonly offered as a way we can all make a contribution to reducing carbon emissions and help stop climate change. Working with Friends of the Earth, we asked students about their eating habits and what would encourage them to make changes to their diet to include less meat.
herd of cows

2259 respondents to an online survey in July 2018, studying in further and higher education, told us...

  • 73% say they eat everything, 8% are vegetarian and 3% are vegan.  13% identify as 'flexitarians', who still eat meat but have reduced the amount in their diet.
  • Of those who eat meat, a third (32%) do so every day.  40% say they do so on most days.
  • Overall, respondents are or would be motivated to eat less meat by the associated health benefits (53%).  45% are or would be motivated to eat less meat due to concerns about the conditions in which animals are reared.  39% say concerns about the impact of meat production on climate change and the environment would motivate them to change their diet.
  • 18% say nothing would motivate them to make changes.
  • For those that do eat meat, 52% say offering a greater range of meat-free meals every day in campus catering outlets would encourage them to pick meat-free options over ones that contain meat.  Providing meat-free options at a lower price than those containing meat would also motivate 42% to make the switch.
  • Of those who say that they would not be willing to eat less meat, 52% say this is because eating meat is something they have always done and have no desire to change.  45% said that they preferred the taste of meat and thought meat-free options weren't as tasty.


Student Opinion - Eat less meat - July 2018